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Super Bowl advertisers are known for using Trojan horse strategy to slip their ad messages inside our gated minds. The strategy relies on creating commercials so entertaining and popular, culturally or socially relevant, silly or sentimental that viewers actually want to pay attention.

According to Nielsen, 51 percent of viewers

Artificial intelligence actually offers the data-crunching required to make a deeper impact on personalization. You have seen AI in action if you regularly purchase items on Amazon. “Items to consider…,” “Customers who bought this item also bought…” and “Frequently bought together” are examples of AI-powered marketing designed to influence your purchase habits.

For years, you’ve heard the term “the cloud.” Some people trust it. But many don’t. Small- and mid-size business owners are often skeptical of the cloud. Those who leverage the cloud understand its power and advantages — many to the point of having a cloud marketing strategy.